Privacy

Our approach

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 2018 and the EU General Data Protection Regulations).

We collect information about you for three reasons: firstly, to process your order, secondly to provide you with the best possible service and thirdly to be able to send you offers based upon purchases you have made in the past (this is known as ‘remarketing’).

We will give you the chance to refuse any marketing email from us or from another trader in the future.

The type of information we will collect about you includes:

Your name
Address
Phone number
Email address

We will never collect sensitive information about you without your explicit consent.

The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.

If you have any questions/comments about privacy, please contact us.

BACKGROUND:

This Policy applies as between you, the User of this Website and BLT Direct the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

 

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 

“Data”	means collectively all information that you submit to BLT Direct via the Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;
“Cookie”	means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;
“BLT Direct” / “We/Us/Our”	means BLT Direct Ltd , a limited company registered in England under company number 05266419 whose registered address and whose trading address is Unit 9, The Quadrangle, The Drift, Nacton Road, Ipswich, Suffolk IP3 9QR.
“GDPR”	means the EU General Data Protection Regulations
“UK and EU Cookie Law”	means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
“User”	means any third party that accesses the Website and is not employed by BLT Direct and acting in the course of their employment; and
“Website”	means the website that you are currently using BLT Direct.

 

2. Information About Us

2.1          Our Site is owned and operated by BLT-Direct a limited company registered in England under company number 05266419, whose registered and trading address is Unit 9, The Quadrangle, The Drift, Nacton Road, Ipswich, Suffolk IP3 9QR.

2.2          Our VAT number is 217135042

2.3          We are a member of The Lighting Association and RecycleMore.

 

3. What Does This Policy Cover?

This Privacy Policy applies to your use of Our Site and to where we enter information supplied by you in order to enable you to purchase item(s) from Us. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

 

4. Your Rights

4.1 As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

• - The right to be informed about Our collection and use of personal data;
• - The right of access to the personal data We hold about you (see section 12);
• - The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
• - The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
• - The right to restrict (i.e. prevent) the processing of your personal data;
• - The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
• - The right to object to Us using your personal data for particular purposes; and
• - Rights with respect to automated decision making and profiling.

4.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

4.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

 

5. What Data Do We Collect?

Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies and Our Cookie Policy):

5.1 name;

5.2 gender;

5.3 job title;

5.4 profession;

5.5 contact information such as email addresses, billing address, delivery address and telephone numbers;

5.6 demographic information such as post code, preferences and interests;

5.7 IP address (automatically collected);

5.8 web browser type and version (automatically collected);

5.9 operating system (automatically collected);

5.10 pages visited

5.11 items purchased

 

6. How Do We Use Your Data?

6.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the Data Protection Act 2018 and GDPR at all times. For more details on security see section 7, below.

6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

• - Providing and managing your Account;
• - Providing and managing your access to Our Site;
• - Personalising and tailoring your experience on Our Site;
• - Supplying Our products AND/OR services to you (please note that We require your personal data in order to enter into a contract with you);
• - Personalising and tailoring Our products AND/OR services for you;
• - Replying to emails from you;
• - Supplying you with details of how and when you have opted into receiving our marketing emails (you may unsubscribe or opt-out at any time by using the ‘Unsubscribe’ link on a marketing email;
• - Market research;
• - Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;
• - Supplying and delivering what you have purchased from us. The companies who may deliver on our behalf are:
• Affinity Lighting, Agency Lighting Ltd, All LED, Any Lamp BV, APL, ASD Lighting PLC, Aurora Group, B C Design, Balcan Lighting Supplies, Batmink Ltd, BEI Lighting, Bell Lighting, Bernlite LED, BLV Licht und Vakuumtechnik, BRADFIELD TRADING LTD, C E D Electrical Group, Chantelle Lighting, Collingwood lighting, Covershield, CP Lighting, Crompton Lamps Ltd, Deltech UK Ltd, Dencon Accessories Ltd, Deta Group Brackenheath Briticent, Diamond LED Lighting, Ecopac UK Power Ltd, Elstead Lighting Ltd, Ener-j, Eterna Lighting Ltd, Excel Lighting Solutions Ltd, Feilo Sylvania Group Ltd, GAP Lighting, General Lamps PLC, Girard Sudron, Glass Guard, Greenstock, Halers Lighting, Heat Outdoors Ltd, Hispec Electrical, Horton Lighting, Inspired Lighting Ltd, Intalite UK, Integral LED, International Lamps, JCC Lighting, JLEDs Limited, Kosnic Ltd, Lamp Specs, LampShopOnline Ltd, LED Online, LEDVANCE Ltd, LEE Filters, Leyton Lighting Ltd, Light Source International, Lloytron PLC, LONG LIFE LAMP COMPANY, LSE Lighting, Lumineux Limited, Luxlite UK, LYCO ON LINE, MGC Lamps, Mico Lighting, ML Accesories, MULTI-LITE UK Limited, Narva UK, NightSearcher, One Electrical Ltd, Osram Lighting Limited, P & L Insect-o-cutor, Parry Electrical, Parry Lighting, PD Lighting, Phasor Electrical, Philips Retail Direct, Red Arrow Trading, Ritelite, Robus Lighting, RS Electrical Supplies, SaveMoneyCutCarbon, Smart Systems UK Ltd, Status International UK, Stearn Electrical, Supreme Imports, Tagra Lighting, TECH-LIGHT, The Lamp Company, The Solar Centre, TP24 LTD, Trendi Switch, TUNGSRAM UK LIMITED, UV Logistics, V-Tac UK Ltd, Varilight, Venture Lighting Europe Ltd, Verbatim GmbH, Victory Lighting LTD
• - When any companies are added to this list we will update this privacy policy on the website.

6.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email or telephone or text message with information, news and offers on Our products and / or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the Data Protection Act 2018] and GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

6.4 Third parties (e.g. McAfee Secure) whose content appears on Our Site may use third party Cookies, as detailed below in section 13. Please refer to section 13 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

6.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

6.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):

• data related to sales and orders, e.g. name, address contact details, of the sale is kept for 7 years in order to meet the requirements of HMRC;
• Data related to marketing, e.g. name, address, email address, past orders and areas of interest, are kept until either we become aware that you have changed your email address and the address we hold does not reach you - or you unsubscribe i.e. you ask Us to stop sending you marketing emails.

 

7. How and Where Do We Store Your Data?

7.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

7.2 Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the Data Protection Act 2018 and GDPR] including:

7.a.1 Where data is held or processed outside the EEA an agreement will be established with the Processor that they will abide by all the relevant provisions of GDPR.

7.3 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

7.4 Steps We take to secure and protect your data include:

• we use security software to ensure that there are regular checks for the presence of malware;

• we check, in particular, that there is no malware that can extract and export personal data;

• we establish agreements with any 3rd party processor to ensure that similar measure are in place as part of their standard operating procedures;

• we control who has access to your data.

 

8. Do We Share Your Data?

8.1 We may sometimes contract with third parties to supply or deliver products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

8.2 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

8.3 We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the Data Protection Act 2018 and GDPR including:

• Google Analytics, Google Adwords, SendGrid and Bing.
For further information on how google uses your data please use the below link: How Google Uses Information

• We establish agreements to ensure that standard operating procedures of these 3rd party processors meet the requirements of GDPR.

8.4 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

8.5 Our Site may, from time to time, provide links to other websites. We have no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

 

9. What Happens If Our Business Changes Hands?

9.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

9.2 In the event that any of your data is to be transferred in such a manner, you will be contacted by email in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.

 

10. How Can You Control Your Data?

10.1 In addition to your rights under the GDPR, set out in section 4, or when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.

10.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11. Your Right to Withhold Information

11.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

11.2 You may restrict Our use of Cookies. For more information, see section 13 and Our Cookie Policy.

 

12. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at sales@bltdirect.com , or using the contact details below in section 14.

Security

Data security is of great importance to Us and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

 

13. Our Use of Cookies

13.1        Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products or services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

13.2        By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for tracking visitors. For more details, please refer to section 6, above, and to section 13.6 below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

13.3        All Cookies used by and on Our Site are used in accordance with current Cookie Law.

13.4        Before Cookies are placed on your computer or device, you will be shown a message requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. 

13.5        Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section

13.6        Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.10, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

       The following first party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
_sess_public Session Cookie	Retains information on what products have been entered into the shopping basket. Without this cookie customers would not be able to place items in the checkout then move to additional pages as the items in the basket would then be dropped.	Yes
ProductCookie	Retains information of previously viewed products, allows us to display "recently viewed items"	Yes
JSESSIONID	Session cookie for Sage pay payment gateway To stop time-outs.	Yes
NSC_wjq-tbhfqbz-dpn	Additional session cookie from sage pay which allows us to take payment.	Yes
cookieconsent_dismissed	Cookie to remember that customer has accepted cookie policy	Yes

 

13.7        Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the products offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website it does enable us to continually improve our business.

13.8        The analytics service(s) used by Our Site use(s) Cookies to gather the required information.

13.9       The analytics service(s) used by Our Site use(s) the following Cookies:

 

Name of Cookie	First / Third Party	Provider	Purpose
__ga	Third	Google	Google analytics services
_gat	Third	Google	Google analytics services
_gid	Third	Google	Google analytics services
G_ENABLED_IDPS	Third	Google	Used for Google Single Sign On
_uetsid	Third	Microsoft Bing	Advertisement universal event tracking (UET)
_uetvid	Third	Microsoft Bing	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
_MUID	Third	Microsoft Bing	Bing advertisements click measurement
_MUIDB	Third	Microsoft Bing	Bing analytics services
_mfesecure_visit	Third	McAfee	Virus protection of connections with visitors

 

13.10 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

13.11 You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

13.12 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

13.13 Remarketing Cookies on Our website

- We use a cookie ‘gads’ on Our website to support remarketing. This collects information about your purchases so that we can send you relevant offers.

- You can choose to customise the way Google works with regard to ‘remarketing’ or to opt out by accessing Google Display Networks ads by going to How Google uses cookies in advertising page.

- To find out more about how Google uses any data it collects please visit Other technologies used in advertising.

- You can choose to opt out of the Bing remarketing (cookies _uetsid and _uetvid) by going to either OPT OUT OF INTEREST-BASED ADVERTISING or YourAdChoices Gives You Control

 

14. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at sales@bltdirect.com, by telephone on 01473 716418 option 1, or by post at:

Unit 9, The Quadrangle, The Drift, Nacton Road, Ipswich, Suffolk IP3 9QR.

Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).

 

15. Changes to this Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Updated by Steve Ellwood on 7th October, 2020